William Gawler
Director and Owner of Aspect Wholesale Limited
I came to New Zealand in 2018 with a suitcase, a Dorset accent, and a plan to change up the New Zealand printer supplies market. Print cartridges and toners were an expensive necessity for many, and both myself and my partners back in Australia, wanted to provide a more affordable alternative for New Zealand resellers without compromising on the performance of the product.
Born and bred in England, I started my career many years prior by marketing and selling one of the first concepts of the 100% patent free brand-new compatible toner cartridge. I then spent the next 10 years developing this model further in multiple markets across the globe.
The international relationships built over these years, have enabled Aspect Wholesale to work with the best suppliers in our industry and our products are manufactured to meet our high standards. We are well stocked with compatible inkjets, laser toners, colour laser toners and drum units at affordable wholesale prices, so that our resellers can be profitable.
In 2020 COVID-19 changed the dynamic of the small office home office market (SOHO). During the first lock-down, this shift led to a unprecedented demand for SOHO printer cartridges. We worked sunrise, to sunset, even on the weekends, to ensure that our customers, customers could keep operating from home.
In October 2020, after making the decision to make New Zealand my official home, I became the sole owner and Director of Aspects Wholesale, so that I could better serve our customers and support the business in its next phase of growth.
The New Zealand printer supplies market is about customer centricity, digital efficiencies, flexible working terms and reliability. At Aspect Wholesale, my team and I pull out all the stops to make sure we are the right wholesale partner for every type of reseller, from locally owned businesses to large organisations.
I am a hands-on in this business and I am passionate about delivering great customer service. If you are not working with us already, do get on touch, it would be great to hear from you.
Contact Us
Interested in placing an order for printer supplies or learning more? Reach out today.
PO BOX 36262
Northcote, Auckland 0748
+64 27 565 6056