About Us
Aspect Wholesale is a leading importer and supplier of printer consumables and office supplies to resellers nationwide across New Zealand. We take pride in offering a wide range of products to meet the needs of our resellers. Our commitment to personalised service and reliability sets us apart in the industry. By focusing on building strong and lasting partnerships, we strive to deliver value and support to our reseller partners at every step.
"When you reach out to us, you'll have the chance to speak directly with me, William Gawler, the owner, or one of the members of my, dedicated team right here in Auckland".
We are committed to being the go-to comprehensive wholesaler in New Zealand for compatible, cost-effective printer supplies, including toner cartridges, inkjets, copier toners, drum units, and more. While we remain experts in printer compatibles, we’ve also expanded into other office stationery categories, including label rolls, label tape cassettes, label sheets, laminating pouches, and thermal paper rolls.
What sets us apart from our competitors is our knack for sourcing, vetting, and importing quality products, combined with our personalised customer service. Based in Auckland, New Zealand, we truly understand the unique needs of the Kiwi retail environment and strive to make doing business with us as easy as possible.
Our products can be ordered online via our B2B Reseller Online Ordering Platform, or directly via email or phone. We know you might prefer a personalised approach, so talk to us about our flexible payment terms, proprietary branding options, and dropshipping services.
If you're a reseller looking to boost your business with added value, we invite you to get in touch with us today. And if you’re an offshore manufacturer creating quality products that New Zealand office supply stores might find interesting, we’d love to hear from you too. Let’s work together to bring the best products to the Kiwi market!
Our Story
Will Gawler
Director and Owner of Aspect Wholesale Limited
I came to New Zealand in 2018 with a suitcase, a Dorset accent, and a plan to change up the New Zealand printer supplies market. Print cartridges and toners were an expensive necessity for many, and both myself and my partners back in Australia, wanted to provide a more affordable alternative for New Zealand resellers without compromising on the performance of the product.
Born and bred in England, I started my career many years prior by marketing and selling one of the first concepts of the 100% patent free brand-new compatible toner cartridge. I then spent the next 10 years developing this model further in multiple markets across the globe.
The international relationships built over these years, have enabled Aspect Wholesale to work with the best manufacturers in our industry and our products are made to meet our high standards.
In 2020 COVID-19 changed the dynamic of the small office home office market (SOHO). During the first lock-down, this shift led to a unprecedented demand for SOHO printer cartridges. We worked sunrise, to sunset, even on the weekends, to ensure that our customers, customers could keep operating from home.
In October 2020, after making the decision to make New Zealand my official home, I became the sole owner and Director of Aspect Wholesale, so that I could better serve our customers and support the business in its next phase of growth.
The New Zealand printer supplies market is about customer centricity, digital efficiencies, flexible working terms and reliability. At Aspect Wholesale, my team and I pull out all the stops to make sure we are the right wholesale partner for every type of reseller, from locally owned businesses to large organisations.
I am a hands-on in this business and I am passionate about delivering great customer service. If you are not working with us already, do get in touch, it would be great to hear from you.